Mastering the Art of Commercial Insurance Sales

Successfully selling commercial lines, whether it be property and casualty, workers’ compensation, or surety bonds, requires more than just technical knowledge of the products being sold. Unlike personal lines insurance, success in commercial lines requires a different toolbox of sales skills. This book reveals the essential skills and mindsets needed to break into commercial lines and be successful.

You will learn the importance of shifting your mindset from being just a seller of products to a seller of value. Understanding the human dynamics of each individual prospect, the important nuances of communication, and knowing how to best communicate value are all highlighted in this book. My advice helps agents understand their prospects’ individual businesses and how different situations require different approaches to creating value.

Learning how to listen and build rapport are great life skills, and these elements are highly valuable in building long-lasting relationships with your clients.

Extraordinary results come from having extraordinary skills. The information in this book encompasses those skills necessary to create a book of long-term and loyal commercial customers, so you can build a profitable business over time.